Social Media Feed Analysis
- Montel Caruthers

- Apr 16, 2019
- 2 min read

My behance.com feed is the subject matter of this social media analysis.
There is a customized home page with a five-column grid of text and images. The images are projects (links to project pages) of designers who promote their materials. Cover images for projects are meant to be attention-grabbing and usually include the greatest highlights and highest quality of visualization of their work.
"Projects from people you follow" section serves to keep a connected engagement with the work that people you know create and your relationship to them.
A majority of the industrial design posts have a similar aesthetic, crop and scale of the images, and how promotion is done for the project. Lighting, color, and composition create emphasis on the most impressive design characteristics of project There were "NEW" stickers on projects that have been recently uploaded or that I have not seen.
The "Today's Work in Progress" section at the top of the page shows hashtags that I personally have searched or designated as areas of interest. These include #graphicdesign #illustration #industrialdesign etc.
The social aspect of the platform is the least highlighted or visualized feature of the platform. The main form of communication is through comments and likes on the project posts. The ability to like and comment on posts is at the bottom of each project, communicating the importance of views and interaction with work over the communication with others. However, on the home and suggestion page, the most featured projects are the ones that have the most views, likes, and comments. This gives the perception that the best design work is the most viewed work, and the work that gets the most community conversation.
The color scheme primarily includes black banners, text, and blue buttons for activity and interaction. The white space allows for the work to speak for themselves, and the spacing provides continuous visual flow throughout the page.
The visuals







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